For Inkwell, a copywriting and marketing agency founded by Quincy Bullin, we created a brand that embodies a classic, prepster vibe. Drawing inspiration from old J.Crew catalogs, hydrangeas, stripes, and shades of blue, we crafted a visual identity that feels timeless yet fresh. The design pairs hand-drawn, organic elements with a sophisticated typeface, achieving the perfect balance of old and new. This blend reflects Inkwell’s unique approach—where creativity meets professionalism.