Rihla is a clothing & lifestyle brand rooted in tradition. With its heart in Indian craftsmanship and its vision set on a global audience, Rihla stands for ethical practices and sustainable living. I was honored to contribute to Rihla’s early stages, crafting a brand identity that drew from the rich textures and motifs of traditional Indian culture while infusing them with a fresh, global perspective. From designing newsletters to curating a visually captivating lookbook for the Heritage collection, each piece reflected the brand’s blend of elegance and modernity.  Additionally, I managed Rihla’s social media leading up to their first launch, creating engaging content that showcased the brand’s story and built anticipation within a growing community.